How we write and review our health information
Eyelid and eye health matters, so we hold the information on this website to a clinical standard. Here's how we write it, check it and keep it up to date.
Written or reviewed by an optometrist
Health content on BlinkBetter, including our concern guides and journal articles, is written or reviewed by our founder, Nizam Diveli, a registered optometrist. We don't publish health articles that haven't been checked by him.
Where our information comes from
We base our guidance on trusted sources such as the NHS, NICE, the College of Optometrists, Moorfields Eye Hospital, the American Academy of Ophthalmology and peer-reviewed research. We link to our sources so you can read them yourself.
How we talk about our products
- Some of our products, such as our eyelid wipes and eyelid ointment, are registered medical devices. Others, such as our foam, spray, cream and warming mask, are cosmetics. We only describe each product in the way its category allows.
- We never make up reviews, results or testimonials. Ratings shown on product pages come from real customer reviews.
- Our product recommendations are clearly ours. We'll always tell you when a symptom needs a professional rather than a product.
Keeping it current
We review our health content regularly and when guidance changes.
Not a substitute for an eye examination
Our content is general information. It can't diagnose or treat you. If you have eye pain, a red eye, sensitivity to light, changes to your vision, or symptoms that don't improve, see an optometrist or your GP promptly. In an emergency, call 999 or go to A&E.
Spotted a mistake?
Email hello@blinkbetter.co.uk and we'll check and correct it.